case studies
Norsk Design Co. — B2B and B2C on Shopify Plus
Premium interior with B2B portal and B2C store on Shopify Plus. 8x ROAS on Google Ads and +300% B2B revenue.
ShopifyB2BGoogle AdsInterior
Last updated: 2026-09-28
Norsk Design Co. — premium interior for two markets
Norsk Design Co. designs and sells premium interior products with Norwegian design. They had a growing B2C store, but struggled to handle the growing B2B demand from interior shops and architecture firms across Scandinavia.
The Challenge
- B2B and B2C on the same platform — Different prices, payment terms and catalogs
- Manual B2B process — All B2B orders were handled via email and phone
- Multi-currency — Customers in Norway, Sweden and Denmark with different currencies
- Brand experience — Premium feel had to be reflected digitally
- Low ad returns — Previous Google Ads campaigns yielded 2x ROAS
The Solution
- Shopify Plus — B2B and B2C in one platform with separate pricing structures
- B2B portal — Self-service portal with business pricing, net terms and bulk orders
- Multi-currency with Shopify Markets — NOK, SEK and DKK with localized checkout
- Google Ads strategy — Segmented campaigns: brand, product PMAX and retargeting
- Meta advertising — Lookbook ads and dynamic product retargeting
- Premium design — Custom theme with animations, lookbook pages and 3D product views
Results
| Metric | Before | After |
|---|---|---|
| B2B revenue | 1.2M NOK/yr | 4.8M NOK/yr (+300%) |
| Google Ads ROAS | 2x | 8x |
| Repeat purchase rate | 22% | 40% |
| B2B customers | 35 | 140+ |
| Average B2B order | 8,200 NOK | 12,500 NOK (+52%) |
| Manual B2B work | 3 hours/day | 30 min/day |
The B2B portal dramatically reduced manual work and let interior shops order at any time. The combination of the right platform and precise advertising yielded a return on investment that exceeded all expectations.
Need a solution for both B2B and B2C? Let’s talk about it — we’ll help you choose the right platform.