case studies
Nordic Outdoor — from Magento 1 to modern e-commerce
Migration from outdated Magento 1 to Magento 2 with Bring, Klarna and Tripletex. +45% conversion and doubled mobile sales.
MagentoMigrationE-commerceIntegrations
Last updated: 2026-09-28
Nordic Outdoor — from legacy platform to modern e-commerce
Nordic Outdoor is a specialist in outdoor equipment based in Lillehammer, Norway. When they reached out, they were struggling with an outdated Magento 1 store that was slow, hard to maintain, and not mobile-friendly.
The Challenge
- Outdated platform — Magento 1 had reached end-of-life with no security updates
- Slow website — 6+ second load time on mobile, high bounce rate
- Manual processes — Order handling, inventory updates and accounting required manual work
- Poor mobile experience — Only 18% of sales came from mobile, despite 55% mobile traffic
- 1,200+ products — Complex catalog with variants, sizes and seasonal items
The Solution
- Magento 2 with Hyva theme — Modern, fast frontend with 95+ Lighthouse score
- Bring integration — Automatic shipping calculation, service point selector and tracking links
- Klarna Checkout — Norwegian payment solution with invoice, installments and card
- Tripletex integration — Automatic accounting of orders, VAT calculation and invoicing
- Elasticsearch — Fast search with filters, facets and auto-suggestions
- Responsive design — Mobile-first with optimized checkout flow
Results
| Metric | Before | After |
|---|---|---|
| Conversion rate | 1.8% | 2.6% (+45%) |
| Mobile load time | 6.2s | 2.1s (-66%) |
| Mobile sales | 18% of total | 40% of total (+120%) |
| Bounce rate | 62% | 38% (-39%) |
| Average order | 890 NOK | 1,120 NOK (+26%) |
| Manual order work | 4 hours/day | 20 min/day |
The migration took 8 weeks from start to launch, including full data migration of customers, order history and product catalog. Since launch, Nordic Outdoor has seen steady growth of 15-20% annually in online revenue.
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