case studies
Friskhuset — SEO and subscription commerce for health supplements
#1 on Google for 'kosttilskudd nettbutikk', +200% organic traffic and 3,000 subscribers in 10 months.
WooCommerceSEOSubscriptionsE-commerce
Last updated: 2026-09-28
Friskhuset — from invisible to #1 on Google
Friskhuset is a Norwegian producer of dietary supplements and health products. They had an existing online store that generated almost no organic traffic, and all growth depended on expensive paid advertising.
The Challenge
- Invisible on Google — None of their product pages ranked on the first page
- High customer acquisition cost — 380 NOK per customer via paid channels
- No retention model — Customers bought once and disappeared
- Technical SEO mess — Duplicate content, missing meta data, slow website
- Strong competition — Established players dominated search results
The Solution
- Technical SEO audit — Fixed 240+ issues: canonical tags, hreflang, sitemap, schema markup
- Content strategy — 45 knowledge articles about health, supplements and fitness
- WooCommerce Subscriptions — Subscription module with flexible intervals and discounts
- Product page optimization — Unique content per product, FAQ sections, user reviews
- Speed improvements — WebP images, lazy loading, CDN — load time from 4.8s to 1.6s
- Vipps + Klarna — Norwegian payment solutions with subscription support
Results
| Metric | Before | After |
|---|---|---|
| Organic traffic | 2,800/mo | 8,900/mo (+218%) |
| Google position “kosttilskudd nettbutikk” | Page 4 | #1 |
| Keywords on page 1 | 12 | 89 |
| Subscribers | 0 | 3,000+ |
| Customer acquisition cost | 380 NOK | 95 NOK (-75%) |
| Repeat purchase rate | 14% | 52% |
It took 4 months before the first top rankings were in place, and 10 months for full effect. The subscription model gives Friskhuset predictable monthly revenue and significantly reduces their marketing budget.
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