case studies
Bergens Bakeri — online ordering and delivery for artisan bakery
Headless e-commerce with Next.js, Vipps and Porterbuddy. 500 orders in the first week after social media campaign.
HeadlessSocial MediaFood & BeverageE-commerce
Last updated: 2026-09-28
Bergens Bakeri — from counter to door
Bergens Bakeri is a chain of four artisan bakeries in Bergen city center. They wanted to offer online ordering with home delivery, but needed a solution fast enough for impulse purchases and flexible enough to handle a daily changing assortment.
The Challenge
- Fresh goods logistics — Products baked daily, assortment changes constantly
- Short delivery window — Bread and pastries must be delivered within 2-3 hours
- Impulse purchases — The ordering process needs to be completed in under 30 seconds
- Four locations — Each bakery has different assortment and capacity
- No digital experience — All sales had been over the counter
The Solution
- Headless with Next.js — Lightning-fast frontend with under 1 second first load
- Sanity CMS — The bakery updates menu and prices daily without developer help
- Vipps MobilePay — One-click payment, 85% of customers use Vipps
- Porterbuddy — Same-day delivery with 2-hour window in Bergen city center
- Location-based menu — Customer sees only products available from nearest bakery
- Social media campaign — Instagram Reels + TikTok with “bake-to-door” concept
Results
| Metric | Value |
|---|---|
| Orders first week | 500+ |
| Average order value | 340 NOK |
| Vipps share | 85% |
| Load time (mobile) | 0.9s |
| Instagram reach (campaign week) | 127,000 |
| Repeat purchase rate (3 months) | 44% |
The social media campaign with short baking and delivery videos went viral locally in Bergen. The first week generated 500 orders — more than expected for the entire first month. Bergens Bakeri has since expanded their delivery area to Askoy and Sotra.
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