case studies
Aeroquell — Brand and investor platform for aerial firefighting
Complete visual identity, bilingual website, and password-protected investor area for a deep-tech startup building AI-powered drones for high-rise firefighting.
BrandingWebsiteFastAPIInvestor PortalDeep Tech
Last updated: 2026-09-29
The Challenge
Aeroquell is a deep-tech startup developing AI-assisted drones for high-rise firefighting. They needed a professional digital presence that communicates technological credibility to investors and partners, without overselling a product still in development.
The Solution
Visual Identity
- Color palette: Navy (#05223F) and Fire Orange (#EF4A04) — authoritative and action-oriented
- Logo system: Reversed logo for dark backgrounds, separate symbol for app icons
- Brand Guidelines: 10-page design manual with usage rules, typography, and colors
- Concept visualizations: AI-generated imagery of the drone in action
Website
- Two pages: Home (/) and Investor Area (/investor/)
- Bilingual: Norwegian and English with automatic redirect
- Responsive: Desktop, tablet, and mobile
- Accessibility: Skip links, ARIA labels, keyboard navigation, reduced-motion
Investor Portal
- Password-protected with HMAC-SHA256 session cookies (30 min)
- Investor Brief (10 pages, 1.6 MB) + Pitch Deck (2.0 MB)
- Contact form with admin submission management
Technology
| Component | Technology |
|---|---|
| Frontend | HTML5, CSS3, vanilla JavaScript |
| Backend | FastAPI 0.115, Uvicorn, Jinja2 |
| Database | PostgreSQL |
| Security | HMAC-SHA256 session cookies |
| Hosting | Docker, Nginx reverse proxy |
Results
| Metric | Value |
|---|---|
| Deliverables | Logo, guidelines, website, investor portal, backend |
| Languages | 2 (Norwegian + English) |
| Investor docs | Brand Guidelines + Brief + Pitch Deck |
| Accessibility | ARIA, skip links, keyboard, reduced-motion |